Coca-Cola North America is to launch Diet Coke Plus, a sparkling, calorie-free beverage with vitamins and minerals, in the US in April.
According to Coca-Cola, Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium, and will be available in retail stores in which other Diet Coke products are sold.
Each eight-ounce serving of Diet Coke Plus includes Niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (15% Daily Value [DV] for Niacin, B6 and B12, 10% DV for zinc and magnesium).
Diet Coke Plus is the latest offering from the Diet Coke product portfolio, which includes the flagship Diet Coke, Caffeine Free Diet Coke, Diet Coke with Lime, Diet Cherry Coke, and Diet Coke Sweetened with Splenda.
"Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, and one that delivers on the great taste that they have come to expect from us," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America.
The launch of Diet Coke Plus will be supported by an integrated marketing plan to drive awareness and trial. Introductory communications will carry the tagline "Great Taste Has Its Benefits." Diet Coke Plus will be sold across the US in a variety of packages, including 20-ounce PET, 12-ounce can-12 packs, and 12-ounce PET (trial package).
