United Airlines has signed a five-year beverage agreement with The Coca-Cola Company, making it United's primary soft drink supplier, effective May 1, 2007.
The US-based airline said the new business partnership will give United's customers a choice of eight Coca-Cola beverages - Coke, Diet Coke, Sprite, Sprite Zero, Spring Water, Seagrams Ginger Ale, Tonic and Seltzer Water - while providing both economic benefits for United and joint promotional activities for customers and employees
"We are pleased to partner with a world-class brand such as Coca-Cola, and believe the variety of beverage selections they offer will appeal to our customers' tastes and complement our other onboard food and beverage offerings," said Sean Donohue, United senior vice president - Flight Operations and Onboard Service. "We look forward to the joint promotional activities that consumers and employees will be able to participate in and the economic benefits this new agreement brings to United."
In addition to its onboard beverage offering, United will also offer Coca-Cola products in its airport lounges and offices later in 2007.
The US-based airline said the new business partnership will give United's customers a choice of eight Coca-Cola beverages - Coke, Diet Coke, Sprite, Sprite Zero, Spring Water, Seagrams Ginger Ale, Tonic and Seltzer Water - while providing both economic benefits for United and joint promotional activities for customers and employees
"We are pleased to partner with a world-class brand such as Coca-Cola, and believe the variety of beverage selections they offer will appeal to our customers' tastes and complement our other onboard food and beverage offerings," said Sean Donohue, United senior vice president - Flight Operations and Onboard Service. "We look forward to the joint promotional activities that consumers and employees will be able to participate in and the economic benefits this new agreement brings to United."
In addition to its onboard beverage offering, United will also offer Coca-Cola products in its airport lounges and offices later in 2007.
